The Domus Milano Sud project was born from a careful observation of the potential and expectations of the area, from listening and the ability to read the changes taking place. The reality we are experiencing has greatly accelerated its change and requires rapid, effective and innovative responses.
When Thomas Edison invented the light bulb he was certainly not trying to improve the candle! Innovation (according to Alec Ross's thinking) arises when imagination is combined with action.
The major innovations in history, in fact, were generated by moments of great difficulty, in which action had become indispensable.
HOW CAN AN ENTREPRENEURIAL PROPOSAL GUARANTEE THE GREATEST CHANCE OF SUCCESS?
We must invest, to put it in the Anglo-Saxon style, in a proven "Product market fit", that is, we must operate in a "market", with a product capable of satisfying this "market".
The "Sources" of our "market" are near, not delocalizable, lasting and growing.
Domus Milano Sud satisfies this "market" because it has innovated, also on the stimulus of what has been learned from recent events and has applied the necessary additions and corrections to what has existed up to now.